Media Glossary. Media Resource Management

Parts of the glossary:

• TV
• Cinema
• Radio
• Advertising
• Internet and New Media
• Press

The book contains more than 1000 media terms.

Media Glossary is the first of its kind, it contains the most used words of the modern media manager: basic terms as share of the channel, complicated abbreviations such as Tv, SDTV as well as jargon words. The book will be useful primarily for young professionals in the market, media managers, journalists writing about the media, editors and everyone interested in the problems of modern media.

Published by Media Resources Management in MediaBook series.

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